Other Publication Details

Mandatory Fields

Publication Subcategory

Magazine Article

Authors

Carol McGowan

Year

2005

Month

December

Article Title

Sales promotion. The promotional mix.

Researcher's Role

Author

Status

Published

Peer Reviewed

0

Optional Fields

Search Keyword

Short Description

Abstract

Publisher Location

Sligo

Publisher

Editors

Mike Hannon

ISBN / ISSN

Edition

URL

Start Page

30

End Page

31

DOI Link

Grant Details

Funding Body

Grant Details