Mandatory Fields

Contributor (s)

Doherty, A., O'Rourke, V. and Kearns, J.

Conference Title

Irish Academy of Management Annual Conference. University of Limerick, Ireland.

Short Description

Integrating Mobile in Marketing Strategy

Location

University of Limerick

Contribution Type

Oral Presentation

Year

2014

Optional Fields

Start Date

End Date

Abstract

Integrating Mobile into Marketing Strategy

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