Mandatory Fields

Contributor (s)

Doherty, A., O'Rourke, V. and Kearns, J

Conference Title

Academy of Marketing Conference. University of Southampton, UK.

Short Description

‘Measuring the Success of Experiential Marketing’

Location

University of Southampton

Contribution Type

Oral Presentation

Year

2012

Optional Fields

Start Date

End Date

Abstract

Measuring the Success of Experiential Marketing

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