Mandatory Fields

Contributor (s)

Doherty, A., Kearns, J and O'Rourke, V

Conference Title

Academy of Marketing Conference. University of Southampton, UK.

Short Description

Mobile Marketing: Exploiting the New Wave of Innovation in Marketing

Location

University of Southampton

Contribution Type

Poster Presentation (Refereed)

Year

2012

Optional Fields

Start Date

End Date

Abstract

Mobile Marketing: Exploiting the New Wave of Innovation in Marketing

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