Other Journal Details

Mandatory Fields

Authors

Doherty, A., Kearns, J. and O'Rourke, V.

Year

2015

Month

December

Journal

Journal of Digital & Social Media Marketing

Title

Integrating Mobile into Marketing Strategy

Status

Published

Optional Fields

Search Keyword

mobile marketing, marketing strategy

Volume

3

Issue

3

Start Page

279

End Page

287

Abstract

Publisher Location

UK

Editors

Publisher

Henry Stewart Publications

ISBN / ISSN

2050-0076

Edition

URL

DOI Link

Grant Details

Funding Body

Grant Details